AI-Powered Online Reputation Management

Mar 27, 2023by, Vaisali Sairam

Artificial Intelligence

In today’s digital age, online reputation management has become more critical than ever before. A company’s reputation can make or break its success, and the internet has made it easier for people to share their opinions and experiences with the world. Online reputation management (ORM) is the process of monitoring and managing a company, product, brand or personal brand’s reputation on the online channels. This includes tracking what people are saying about your brand, product or service, responding to negative reviews, and generating positive content to promote your service. This means that entities need to be vigilant in monitoring their online reputation and taking steps to manage it effectively. Many individuals, brands and services have been using the traditional methods like monitoring their brand mentions, social media accounts, customer reviews etc to maintain & manage their online reputation.

When customers search for a product or service, the first thing they look at is the brand reputation. Therefore, it is important to address brand reputation right from the initial search stage. However, with AI tools like ChatGPT changing the way people search and gather information, it is necessary to find better ways to manage online reputation. The era of relying on SEO algorithms as the primary means of being discovered by potential customers and users is fading away. As people increasingly use chat-bots for information gathering and to ease their workloads, a unique AI model has emerged that has the potential to revolutionise online reputation management – Moves.AI is an AI-based model and a service that can impact and enhance a brand’s overall image by influencing and highlighting information in search results. Unlike traditional reputation management services that rely on manual monitoring and responses to online content, takes a unique approach. It allow brands to influence the information that appears to users. Proprietary technologies and transformer models are used to optimise awareness and ranking for large language models. With, brands can take control of how they are represented in AI-generated responses, providing a unique opportunity to gain momentum in the AI chat-bot conversation space. It also allows individuals, small and large organisations to fight misinformation about brands, products or services. The model can remove negative PR and unfavourable results, while also providing information about the brand that the customer may be unaware of. Additionally, it can create service engagements and monitor online activities related to the brand. offers several advantages for brands. It allows them to take control of how they are represented in AI-generated responses, which is becoming increasingly important as chat-bots and other AI technologies become more prevalent. This can help to enhance the brand’s overall image and reputation. Moreover, by highlighting positive information and removing negative content, can help to shape the perception of the brand in the eyes of consumers. Moves also helps to add valuable insights and help brands to better engage with their customers and address any issues or concerns they may have, which can ultimately lead to increased customer satisfaction and loyalty.

With the internet making everything easier for people, the emergence of AI tools like presents a unique opportunity for brands to take control of their online reputation. As AI technologies continue to evolve, it is crucial for businesses to stay ahead of the curve and leverage tools like to maintain a positive online reputation and ensure long-term success. Being a company with keen interest and focus on advanced technologies, we can give wings to your ideas.

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Disclaimer: The opinions expressed in this article are those of the author(s) and do not necessarily reflect the positions of Dexlock.

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